A single 5-second AI video can use as much energy as 7-8 hours of Netflix. Drag the sliders below to see your own daily AI footprint.
Based on Luccioni et al.'s CogVideoX study (~940 Wh for a 5-second clip) and TRG Datacenters' streaming estimate (~120 Wh/hour). Other studies found lower video figures (50-90 Wh) for different models — this varies a lot by platform and resolution.
Energy cost scales with how much computation an AI model has to do. A text response is a few thousand tokens of matrix math. An image is a full diffusion process across a 2D grid of pixels. A short video is effectively dozens to hundreds of individual images generated in sequence with temporal consistency layered on top — which is why video generation can cost two to three orders of magnitude more than a single text prompt, even for a clip lasting just a few seconds.
Every baseline figure traces to a named public source. Where no direct figure existed, this calculator derives one using the same conversion ratio as its sister project, AI Energy Counter — clearly marked below.
0.24 Wh, 0.26 mL, 0.03 g CO₂ — Google's Gemini Apps technical paper, August 2025.2.9 Wh, 1.1 g CO₂ — Luccioni, Jernite & Strubell, "Power Hungry Processing" (Hugging Face / Carnegie Mellon, 2023). Water figure not directly studied; derived here at ~5.5 mL using a 1.9 L/kWh cooling-intensity ratio for consistency.~940 Wh per 5-second clip — Luccioni et al.'s CogVideoX measurement, cited via MIT Technology Review, 2025. Published estimates for other models range from 50-950+ Wh, so treat this as an order-of-magnitude figure, not a universal constant. Water and CO₂ for video are derived the same way as images, not independently measured.~120 Wh/hour — TRG Datacenters energy-use report, 2025.